5 Minutes Read
BAHAA ALDEEN HOTEL : WETHELOFT X OUAC PRODUCTION
Posted on March 3, 2019
A WELCOME FORTY YEARS LATE
True, blue 70s reception a la Jeddah in its golden age glory. The aesthetic remains true
to both our beloved history as well as Once Upon a Chair’s own identity.
The Loft ME will be adding its own touches in the minute details, revealed in the coming slides. Newspapers especially tailored for this event will grace the tables. Keys will be hung behind the
reception to mimic the uniqueness of this non-digital era. A pin board near the reception will
have general announcements, like a WhatsApp broadcast, but with no Internet!
The Loft ME collaborated with Once Upon a Chair, a vintage furniture store, for an art exhibit at Author Gallery. This exhibit is a dedication to Jeddah’s glory in the early 1970s, and a warmly personal ode to Nouf & Nada Hakeem’s grandfather, Bahaauddin Khashogji; the founder of Medina’s Bahaauddin Hotels.
A recreation of the hotel began with the simple idea of wanting to revive Jeddah in its glorious late 60s, early 70s era, and the idea manifested into the re-actualization of Medina’s one and only Bahaauddin hotel. From Art Direction, to prop allocation, to every little minute set-up detail, we recreated this hotel as our own version of a present day time-capsule. The exhibit is still ongoing at ATHR Gallery and we invite you to visit it and explore the peak of Saudi Arabia sophistication.
A pinnacle of our design services––or so we’d like to think. Especially designed newspapers
will grace the tables of our reception area, with real news recreations in our own style.
Retro style advertisements will market actual services provided at The Loft ME, with lots
of style, sass, and pizzaz