5 Minutes Read
NISWA: A FULLY DIGITAL BRAND
Posted on March 3, 2019
Once Upon one of our brainstorming sessions, we opened our drawers only to find a
Wake-up call: all of our business cards, which we spent hours delicately printing and reprinting, were unused and collecting dust in our offices. So, in our truest savvy selves, we came up with a solution.
The Loft ME is going digital, and we invite you.. YES you! to do the same. In an effort to save environment
and minimize costs on our clients, we created digital branding package. a new wallet-friendly option, it saves costs in terms of avoiding printing altogether, as well as having discounted design price.
Still unsure? Convincing is our favorite game to play, and we’ll let our work speak for itself.
Introducing Niswa, a super-awesome, super-woke brand that was our very first digital branding
package client. Let’s hit it.
Niswa is as catchy as it sounds: it’s an online initiative that promotes female self-awareness
in terms of body, mental healthy, and reproductive health.
We poured our hearts into this branding! During our process we decided to go for a sleek, modern approach to design that still capitalizes on the color pink as a mascot for femininity, whilst also inviting other audience’s curious eyes with the masculine associated pop of blue, as well as neutral nudes (word play intended!).