BRAND STORY

In April 2012, a photographer, a designer and a filmmaker walked into a small windowless studio,

but this is not the opening of a joke. This was the birth of The Loft by the hands of three women:

Farah Jouni, Ruba Sidani and Nada Hakeem.  

 

Tirelessly devoted to realizing their vision through building  a creative hub, they set together on

a  journey from their small studio in Jeddah, Saudi Arabia. Setting their sights on providing

the best services in photography, design, animation, and social media content development, they made

a home of holistic services hub, they set together on a creative journey Jeddah knows and loves.

Today, Wetheloft unlocks the untapped potential within the creative field. We pursue the highest

quality service and experience while fostering a unique company culture. 

BRAND NAME

In 2012, we adopted the name The Loft ME, underlining our geographic spectrum in the Middle East.

We adopted values that defined who we are, and restlessly refined our image. 

Years later, we stand by the same values, and a wider perspective. The momentum of this transformation sparked a change in our name: Wetheloft.  

WTL works, too.

We believe that our collective experience can elevate through a humanistic approach to bridge the gap between the market and the individual.

+ OUR VISION:

Awaken the potential of the humanized authentic experience.
Our vision stretches beyond current trends, adopting an avant-garde,

innovative approach. We thrive to keep the borders between devotion and authenticity as we become a customer driven company across borders.

+ MISSION:

Setting a new standard in humanizing the creative industry.
Inspiring creatives, and welcoming authentic humans to our [we].

+ OUR VALUES:

Humanistic, energetic, knowledgeable, loyal, experimental, agile and empowering.

 

NADA HAKEEM

Managing Director |

Co-Founder

SARA KHASHOGGI

Business Development Manager | Strategist

MOSTAFA FAHMI

Strategist | Planner

HANEEN ABDULAZIZ

Accounts Manager | Planner

SABINE DAOU

Senior Designer

MUHANAD ALOTHMAN

Senior Designer

REEM MANFALOUTI

Designer

YASMIN KHAYYAT

Senior Designer

IBRAHIM BINTALIB 

Multimedia Designer

SALMA ZAHID

Photographer

ALIYAH ALKASHGRI

Illustrator

MUNA ALI

Accountant | Coordinator 

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WETHELOFT, ALL Rights Reserved. We are based in Jeddah, Saudi Arabia

Call us on +966 12 662 9080 or email us we@wetheloft.com

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