In 2012, we adopted the name The Loft ME, underlining our geographic spectrum in the Middle East. We adopted values that defined who we are and restlessly refined our image.
Years later, we stand by the same values and a wider perspective. The momentum of this transformation sparked a change in our name: Wetheloft. We the team, our current and future clients, the brands that grew with us, and our creative partners.
We embody the following core values in everything we do; from our internal team dynamics to our client relations.
We > I
We connect, grow, and create together.
We align towards one vision.
We constantly develop and adapt to change.
Our team is composed of talented designers, artists, researchers, communicators, and strategists.
Let's introduce them to you!
Delivering: Thought-provoking Development
Delivering: Trustworthy Leadership
Superpower: Wakes up at 3 am everyday
Delivering: Focused goals
Delivering: Pragmatic Execution
Superpower: Left and right brain flexibility
Delivering: Mindful Synergy
Superpower: The Handler; makes sure things are actually happening
Delivering: Purposeful Efficiency
Superpower: Laser eyes; A strong observer
Delivering: Skilful Communication
Superpower: Creating shortcuts & simplifying things
Delivering: Intuitive Insights
Superpower: Walking lost & found (a gift for finding lost things)
Delivering: Energizing Efficiency
Superpower: Merging realities, embodying change & creating opportunities
Delivering: Prolific Skill-set
Superpower: Notices small details, reads body language (even virtually) & Wetheloft’s Scribe
Delivering: Creative Breakthroughs
Superpower: Simplifying things & Multi-tasking
Delivering: Mindful Initiatives
Delivering: Mindful Solutions
Superpower: Multi Talented
Delivering: Nimble Visions
Superpower: Listens, observes & can probably read your mind
Delivering: Assured Vision
Superpower: Consistency & element of surprise
Delivering: Insightful Creativity
Superpower: Bouncing between systems thinking & colorful visions
Delivering: Unexpected Collaboration
Delivering: Artful experiments
Superpower: Swiss knife; Can fill any creative role in a project
Delivering: Visualizing Goals
Superpower: The Visualizer
Delivering: Dedicated Growth
Superpower: Rolls with the punches
Delivering: Structured Creativity
Superpower: Neatly organizes things into place
Delivering: Practical Tenacity
Superpower: Calm under stress, Easy to click with new people
Delivering: Energizing Influence
Superpower: Indestructible once caffeine is consumed
Delivering: Practical Flexibility
Superpower: Serial-killer level meticulousness in directing & shooting seemingly unlimited imagination