Co-founded by Nada Hakeem in 2012, Wetheloft is a creative studio specializing in strategy, branding, and social branding.
In 2012, we adopted the name The Loft ME, underlining our geographic spectrum in the Middle East. We adopted values that defined who we are and restlessly refined our image. Years later, we stand by the same values and a wider perspective. The momentum of this transformation sparked a change in our name: Wetheloft. We the team, our current and future clients, the brands that grew with us, and our creative partners.
Today, our process is guided by research, diagnosis, then narrative, to build creative work that is guided by detailed analysis. We build and materialize brands that constantly evolve to maintain a consistent, relatable and memorable identity.
We embody the following core values in everything we do; from our internal team dynamics to our client relations.
We > I
We connect, grow, and create together.
We align towards one vision.
We constantly develop and adapt to change.
Our team is composed of talented designers, artists, researchers, communicators, and strategists, who continually perfect their craft.
Let’s introduce them to you!
Delivering: Thought-provoking Development
Delivering: Trustworthy Leadership
Superpower: Wakes up at 3 am everyday
Delivering: Focused goals
Delivering: Pragmatic Execution
Superpower: Left and right brain flexibility
Delivering: Mindful Synergy
Superpower: The Handler; makes sure things are actually happening
Delivering: Purposeful Efficiency
Superpower: Laser eyes; A strong observer
Delivering: Energizing Efficiency
Superpower: Merging realities, embodying change & creating opportunities
Delivering: Creative Breakthroughs
Superpower: Simplifying things & multi-tasking
Delivering: Mindful Initiatives
Superpower: Keen observer & emotionally intelligent
Superpower: Resilience & practicality
Delivering: Nimble Visions
Superpower: Listens, observes & can probably read your mind
Delivering: Unexpected Collaboration
Superpower: Visual storyteller
Delivering: Structured Creativity
Superpower: Meticulous & thorough designs
Delivering: Artful experiments
Superpower: Swiss knife; Can fill any creative role in a project
Delivering: Prolific Skill-set
Superpower: Notices small details, reads body language (even virtually) & Wetheloft’s Scribe
Delivering: A rainbow of inspiration
Superpower: Infinite momentum, ideas & passion
Delivering: Dedicated Growth
Superpower: Rolls with the punches
Delivering: Mindful Solutions
Superpower: Multi Talented
Delivering: Practical Tenacity
Superpower: Calm under stress, Easy to click with new people
Delivering: Energizing Influence
Superpower: Indestructible once caffeine is consumed
Delivering: Practical Flexibility
Superpower: Serial-killer level meticulousness in directing & shooting seemingly unlimited imagination