Story

Co-founded by Nada Hakeem in 2012, Wetheloft is a creative studio specializing in strategy, branding, and social branding.

In 2012, we adopted the name The Loft ME, underlining our geographic spectrum in the Middle East. We adopted values that defined who we are and restlessly refined our image.Years later, we stand by the same values and a wider perspective. The momentum of this transformation sparked a change in our name: Wetheloft. We the team, our current and future clients, the brands that grew with us, and our creative partners.

Today, our process is guided by research, diagnosis, then narrative, to build creative work that is guided by detailed analysis.
We build and materialize brands that constantly evolve to maintain a consistent, relatable and memorable identity.

Our Values

We embody the following core values in everything we do; from our internal team dynamics to our client relations.
‍
We > I
‍We connect, grow, and create together.
‍
We’re Nonconformist
‍We align towards one vision.
‍
We’re Agile
‍We constantly develop and adapt to change.

Team

Our team is composed of talented designers, artists, researchers, communicators, and strategists, who continually perfect their craft.
Let’s introduce them to you!

Nada Hakeem

Co-Founder, CEO & Strategist

Jeddah

Delivering: Thought-provoking Development

Superpower: Manifestation

Wassim Orfaly

Managing Director

Toronto

Delivering: Trustworthy Leadership

Superpower: Wakes up at 3 am everyday

Muna Ali

Accounting & HR

Jeddah

Delivering: Focused goals

Superpower: Empathy

Adham Darwisha

Senior Communications Manager

Jeddah

Delivering: Pragmatic Execution

Superpower: Left and right brain flexibility

Eman Gadri

Senior Communications Executive

Jeddah

Delivering: Mindful Synergy

Superpower: The Handler; makes sure things are actually happening

Eman Mohamed

Communications Coordinator

Jeddah

Delivering: Purposeful Efficiency

Superpower: Laser eyes; A strong observer

Anas Al Saydali

Communications Coordinator

Jeddah

Delivering: Skilful Communication

Superpower: Creating shortcuts & simplifying things

Wafaa Omar

Strategist

Jeddah

Delivering: Energizing Efficiency

Superpower: Merging realities, embodying change & creating opportunities

Asma Haddad

Strategist

Jeddah

Delivering: Prolific Skill-set

Superpower: Notices small details, reads body language (even virtually) & Wetheloft’s Scribe

Raghad Muhalhal

Strategist

Jeddah

Delivering: Creative Breakthroughs

Superpower: Simplifying things & Multi-tasking

Sabine Daou

Strategist & Designer

Beirut

Delivering: Mindful Initiatives

Superpower: Perseverance

Nader Ibrahim

Strategist & Designer

Cairo

Delivering: Insightful Creativity

Superpower: Bouncing between systems thinking & colorful visions

Saja Tammar

Strategist

Jeddah

Superpower: Keen Observer & Emotionally intelligent

Ibrahim Bin Taleb

Creative

Jeddah

Delivering: Mindful Solutions

Superpower: Multi Talented

Adwa Adil

Designer

Jeddah

Delivering: Assured Vision

Superpower: Consistency & element of surprise

Amina Khodairy

Designer

Cairo

Delivering: Nimble Visions

Superpower: Listens, observes & can probably read your mind

Mohamed Adel

Creative

Cairo

Delivering: Visualizing Goals

Superpower: The Visualizer

Aya Kseibi

Creative

Istanbul

Delivering: Unexpected Collaboration

Superpower: Story-teller

Mohamad Zaidi

Creative

Istanbul

Delivering: Artful experiments

Superpower: Swiss knife; Can fill any creative role in a project

Nouf Bokhari

Designer

Jeddah

Delivering: Structured Creativity

Superpower: Neatly organizes things into place

Amna Taher

Creative

Jeddah

Superpower: Ice-breaker

‍

Salma Zahid

Photographer

Jeddah

Delivering: Dedicated Growth

Superpower: Rolls with the punches

Abdullah Salem

Creative

Jeddah

Delivering: Practical Tenacity

Superpower: Calm under stress, Easy to click with new people

Meg Dacumos

Photographer & Videographer

Jeddah

Delivering: Energizing Influence

Superpower: Indestructible once caffeine is consumed

Khadija Alhebshi

Videographer

Jeddah

Delivering: Practical Flexibility

Superpower: Serial-killer level meticulousness in directing & shooting seemingly unlimited imagination