Story

Co-founded by Nada Hakeem in 2012, Wetheloft is a creative studio specializing in strategy, branding, and social branding.

In 2012, we adopted the name The Loft ME, underlining our geographic spectrum in the Middle East. We adopted values that defined who we are and restlessly refined our image.Years later, we stand by the same values and a wider perspective. The momentum of this transformation sparked a change in our name: Wetheloft. We the team, our current and future clients, the brands that grew with us, and our creative partners.

Today, our process is guided by research, diagnosis, then narrative, to build creative work that is guided by detailed analysis.
We build and materialize brands that constantly evolve to maintain a consistent, relatable and memorable identity.

Our Values

We embody the following core values in everything we do; from our internal team dynamics to our client relations.

We > I
We connect, grow, and create together.

We’re Nonconformist
We align towards one vision.

We’re Agile
We constantly develop and adapt to change.

Team

Our team is composed of talented designers, artists, researchers, communicators, and strategists, who continually perfect their craft.
Let’s introduce them to you!

Nada Hakeem

Nada Hakeem

Co-Founder, CEO & Strategist
Jeddah

Delivering: Thought-provoking Development

Superpower: Manifestation

Wassim Orfaly

Wassim Orfaly

Managing Director
Toronto

Delivering: Trustworthy Leadership

Superpower: Wakes up at 3 am everyday

Muna Ali

Muna Ali

Accounting & HR
Jeddah

Delivering: Focused goals

Superpower: Empathy

Adham Darwisha

Adham Darwisha

Senior Communications Manager
Jeddah

Delivering: Pragmatic Execution

Superpower: Left and right brain flexibility

Eman Gadri

Eman Gadri

Senior Communications Executive
Jeddah

Delivering: Mindful Synergy

Superpower: The Handler; makes sure things are actually happening

Eman Mohamed

Eman Mohamed

Communications Coordinator
Jeddah

Delivering: Purposeful Efficiency

Superpower: Laser eyes; A strong observer

Anas Al Saydali

Anas Al Saydali

Communications Coordinator
Jeddah

Delivering: Skilful Communication

Superpower: Creating shortcuts & simplifying things

Wafaa Omar

Wafaa Omar

Strategist
Jeddah

Delivering: Energizing Efficiency

Superpower: Merging realities, embodying change & creating opportunities

Asma Haddad

Asma Haddad

Strategist
Jeddah

Delivering: Prolific Skill-set

Superpower: Notices small details, reads body language (even virtually) & Wetheloft’s Scribe

Raghad Muhalhal

Raghad Muhalhal

Strategist
Jeddah

Delivering: Creative Breakthroughs

Superpower: Simplifying things & Multi-tasking

Sabine Daou

Sabine Daou

Strategist & Designer
Beirut

Delivering: Mindful Initiatives

Superpower: Perseverance

Nader Ibrahim

Nader Ibrahim

Strategist & Designer
Cairo

Delivering: Insightful Creativity

Superpower: Bouncing between systems thinking & colorful visions

Saja Tammar

Saja Tammar

Strategist
Jeddah

Superpower: Keen Observer & Emotionally intelligent

Ibrahim Bin Taleb

Ibrahim Bin Taleb

Creative
Jeddah

Delivering: Mindful Solutions

Superpower: Multi Talented

Adwa Adil

Adwa Adil

Designer
Jeddah

Delivering: Assured Vision

Superpower: Consistency & element of surprise

Amina Khodairy

Amina Khodairy

Designer
Cairo

Delivering: Nimble Visions

Superpower: Listens, observes & can probably read your mind

Mohamed Adel

Mohamed Adel

Creative
Cairo

Delivering: Visualizing Goals

Superpower: The Visualizer

Aya Kseibi

Aya Kseibi

Creative
Istanbul

Delivering: Unexpected Collaboration

Superpower: Story-teller

Mohamad Zaidi

Mohamad Zaidi

Creative
Istanbul

Delivering: Artful experiments

Superpower: Swiss knife; Can fill any creative role in a project

Nouf Bokhari

Nouf Bokhari

Designer
Jeddah

Delivering: Structured Creativity

Superpower: Neatly organizes things into place

Amna Taher

Amna Taher

Creative
Jeddah

Superpower: Ice-breaker

Salma Zahid

Salma Zahid

Photographer
Jeddah

Delivering: Dedicated Growth

Superpower: Rolls with the punches

Abdullah Salem

Abdullah Salem

Creative
Jeddah

Delivering: Practical Tenacity

Superpower: Calm under stress, Easy to click with new people

Meg Dacumos

Meg Dacumos

Photographer & Videographer
Jeddah

Delivering: Energizing Influence

Superpower: Indestructible once caffeine is consumed

Khadija Alhebshi

Khadija Alhebshi

Videographer
Jeddah

Delivering: Practical Flexibility

Superpower: Serial-killer level meticulousness in directing & shooting seemingly unlimited imagination

Learn more about our team members in our company profile

download company profile →

Former Lofties

meet our previous team →
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