Wetheloft

Founded in 2012, Wetheloft is a dynamic creative agency specializing in strategy development, brand building, social communications, and workspace cultivation.

Our core revolves around the profound belief in building brands by serving our humans, which includes our team, our clients, and their customers. Our purpose is grounded in the concept of humanization, and our vision is to prioritize humanity above all, striving for a world where the human element is normalized.
To fulfill our mission, we are dedicated to continuously elevating the standards of leadership and strategic creativity, all while fostering our collective evolution.

Approach
Our approach is rooted in our core values, enabling us to craft a captivating narrative.
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We > I
‍At Wetheloft, our strength lies in our unity. We're a connected, growth-focused community that thrives when we create together. We belong to one tribe, and each member equally contributes to its prosperity. We are not a dysfunctional family, and we stand firmly against unhealthy patterns and prioritize a collaborative atmosphere. We encourage everyone to ask themselves how they can contribute to the tribe, bring their best selves, and ensure every endeavor is a win for all.
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We’re Nonconformist
‍We work together towards a common vision, prioritizing alignment over agreement. Accountability is at our core, as we replace complaints with solutions. We challenge norms that no longer serve the tribe and ensure everything aligns with our vision. We discourage highlighting problems without proposing solutions and focus on fostering a culture of alignment.
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We’re Agile
‍Adaptability is our forte; we constantly evolve to embrace change. We harness our agility to innovate solutions that benefit the collective. We don't resist change or take shortcuts, and we maintain an open mindset for innovation. We encourage proactive leadership in facilitating effective change and value flexibility and open-mindedness.

Integrity
At Wetheloft, we uphold integrity by taking responsibility for our actions, decisions, and outcomes. We take ownership of our work and continuously seek ways to add value. We avoid self-righteousness and blame-shifting. Instead, we focus on optimizing our approaches, seeking efficiency, and considering the ripple effect of our actions on everyone involved.

Team

Our diverse team includes skilled strategists, researchers, designers, and content creators, with a strong Saudi representation, all dedicated to continuously honing their expertise.
Let’s introduce them to you!

Nada Hakeem

CEO, and Co Founder

Jeddah

Delivering: Thought-provoking Development

Superpower: Manifestation

Wassim Orfaly

Managing Director

Toronto

Delivering: Trustworthy Leadership

Superpower: Wakes up at 3 am everyday

Muna Ali

Finance Manager

Jeddah

Delivering: Focused goals

Superpower: Empathy

Adham Darwisha

Senior Communication Manager

Jeddah

Delivering: Pragmatic Execution

Superpower: Left and right brain flexibility

Eman Gadri

Communication Manager

Jeddah

Delivering: Mindful Synergy

Superpower: The Handler; makes sure things are actually happening

Eman Mohamed

Communication Executive

Jeddah

Delivering: Purposeful Efficiency

Superpower: Laser eyes; A strong observer

Rhain Staubo

Strategist

Lisbon

Delivering: Innovative solutions

Superpower: Hyper-curious; constantly exploring the unknown

Sabine Daou

Strategist

Beirut

Delivering: Mindful Initiatives

Superpower: Perseverance

Hawra AlSayegh

Designer

Eastern Province

Superpower: An organized wizard

Alaa El-Hadidy

Designer

Cairo

Superpower: Erase, start from scratch.

Nadia ElSarnagawy

Designer

Cairo

Delivering: Good Taste

Superpower: Doing my best work by accident

Shahad Ali

Designer

Jeddah

Delivering : Authenticity

Superpower : Every move is a surprise (even to me)

Souad Al Khatib

Designer

Jeddah

Delivering: Meaning Through Detail

Superpower: Finding Light, Always

Moroj Abdullah Bamehrez

Illustrator

Dammam

Delivering: meaningful art

Superpower: keen observer

Omar Zalt

Designer

Istanbul

Delivering: The bigger picture

Super Power: Mindful questions and dad jokes?

Mohamad Zaidi

Senior Designer and Animator

Istanbul

Delivering: Artful experiments

Superpower: Swiss knife; Can fill any creative role in a project

Aya Kseibi

Designer

Istanbul

Delivering: Unexpected Collaboration

Superpower: Visual storyteller

Serj Panossian

Designer

Beirut

Systematic Ingenuity

Superpower: Creative Maverick; Grand Master Gamer

Eman Abdallah

Designer

Cairo/Istanbul

Delivering: Engaging creativity

Superpower: Infinite momentum, ideas & passion

Faris Abozaid

Videographer

Jeddah

Delivering: Team work, happiness

Superpower: I bring out smiles, even from the toughest faces

Salma Zahid

Lead Photographer

Jeddah

Delivering: Dedicated Growth

Superpower: Rolls with the punches

Ibrahim Bin Taleb

Production Lead

Jeddah

Delivering: Mindful Solutions

Superpower: Multi Talented

Meg Dacumos

Photographer

Jeddah

Delivering: Energizing Influence

Superpower: Indestructible once caffeine is consumed

Mahmoud Swedan

Writer

Tripoli

Delivering: Creative Curiosity

Superpower: Human Stethoscope; Supportive listener