BRAND STORY

In April 2012, a photographer, a designer and a filmmaker walked into a small windowless studio,

but this is not the opening of a joke. This was the birth of The Loft by the hands of three women:

Farah Jouni, Ruba Sidani and Nada Hakeem.  

 

Tirelessly devoted to realizing their vision through building  a creative hub, they set together on

a  journey from their small studio in Jeddah, Saudi Arabia. Setting their sights on providing

the best services in photography, design, animation, and social media content development, they made

a home of holistic services hub, they set together on a creative journey Jeddah knows and loves.

Today, Wetheloft unlocks the untapped potential within the creative field. We pursue the highest

quality service and experience while fostering a unique company culture. 

BRAND NAME

In 2012, we adopted the name The Loft ME, underlining our geographic spectrum in the Middle East.

We adopted values that defined who we are, and restlessly refined our image. 

Years later, we stand by the same values, and a wider perspective. The momentum of this transformation sparked a change in our name: Wetheloft.  

WTL works, too.

+ VISION: WHY DO WE EXIST?

Our vision stretches beyond current trends, adopting an avant-garde, innovative approach. We thrive to keep the borders between devotion and authenticity as we become a customer-driven company across borders.

+ MISSION: WHAT DO WE DO?

We inspire creatives, welcome authentic humans to our family, execute with exceptional quality and inspiring  quality, and inspire innovative people to explore new territories,  while engaging in trends that enable strong leadership.

+ VALUES: HOW DO WE DO WHAT WE DO?

We remain devoted, authentic, loyal and kind through our humble and empathetic approach.

We are energetic, empowering, and experimental in everything we do.

OUR FORMULA:

happy team = exceptional work = satisfied client

MEET THE TEAM
 

NADA HAKEEM

Managing Director |

Co-Founder

SARA KHASHOGGI

Business Development Manager

MUNA ALI

Accountant | Coordinator 

MOSTAFA FAHMI

Planner

YASMIN KHAYYAT

Senior Designer

SABINE DAOU

Senior Designer

MUHANAD ALOTHMAN

Senior Designer

REEM MANFALOUTI

Designer

HANEEN ABDULAZIZ

Multimedia Designer

ALIYAH ALKASHGRI

Illustrator

SALMA ZAHID

Photographer

AISHA 

Production Assistant 

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WETHELOFT, ALL Rights Reserved. We are based in Jeddah, Saudi Arabia

Call us on +966 12 662 9080 or email us we@wetheloft.com

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