Story

In 2012, we adopted the name The Loft ME, underlining our geographic spectrum in the Middle East. We adopted values that defined who we are and restlessly refined our image.

Years later, we stand by the same values and a wider perspective. The momentum of this transformation sparked a change in our name: Wetheloft. We the team, our current and future clients, the brands that grew with us, and our creative partners.

Our Values

We embody the following core values in everything we do; from our internal team dynamics to our client relations.

We > I
We connect, grow, and create together.

We’re Nonconformist
We align towards one vision.

We’re Agile
We constantly develop and adapt to change.

Team

Our team is composed of talented designers, artists, researchers, communicators, and strategists.
Let's introduce them to you!

Nada Hakeem

Nada Hakeem

Co-Founder, CEO & Strategist
Jeddah

Delivering: Thought-provoking Development

Superpower: Manifestation

Wassim Orfaly

Wassim Orfaly

Managing Director
Toronto

Delivering: Trustworthy Leadership

Superpower: Wakes up at 3 am everyday

Muna Ali

Muna Ali

Accounting & HR
Jeddah

Delivering: Focused goals

Superpower: Empathy

Adham Darwisha

Adham Darwisha

Communications Manager
Jeddah

Delivering: Pragmatic Execution

Superpower: Left and right brain flexibility

Eman Gadri

Eman Gadri

Senior Communications Executive
Jeddah

Delivering: Mindful Synergy

Superpower: The Handler; makes sure things are actually happening

Eman Mohamed

Eman Mohamed

Communications Coordinator
Jeddah

Delivering: Purposeful Efficiency

Superpower: Laser eyes; A strong observer

Anas Al Saydali

Anas Al Saydali

Communications Coordinator
Jeddah

Delivering: Skilful Communication

Superpower: Creating shortcuts & simplifying things

Aliaa Kurdi

Aliaa Kurdi

Strategist
Nomad (all over the world)

Delivering: Intuitive Insights

Superpower: Walking lost & found (a gift for finding lost things)

Wafaa Omar

Wafaa Omar

Strategist
Jeddah

Delivering: Energizing Efficiency

Superpower: Merging realities, embodying change & creating opportunities

Asma Haddad

Asma Haddad

Strategist
Jeddah

Delivering: Prolific Skill-set

Superpower: Notices small details, reads body language (even virtually) & Wetheloft’s Scribe

Raghad Muhalhal

Raghad Muhalhal

Strategist
Jeddah

Delivering: Creative Breakthroughs

Superpower: Simplifying things & Multi-tasking

Sabine Daou

Sabine Daou

Designer & Strategist
Beirut

Delivering: Mindful Initiatives

Superpower: Perseverance

Ibrahim Bin Taleb

Ibrahim Bin Taleb

Creative
Jeddah

Delivering: Mindful Solutions

Superpower: Multi Talented

Amina Khodairy

Amina Khodairy

Designer
Cairo

Delivering: Nimble Visions

Superpower: Listens, observes & can probably read your mind

Adwa Adil

Adwa Adil

Designer
Jeddah

Delivering: Assured Vision

Superpower: Consistency & element of surprise

Nader Ibrahim

Nader Ibrahim

Designer
Cairo

Delivering: Insightful Creativity

Superpower: Bouncing between systems thinking & colorful visions

Aya Kseibi

Aya Kseibi

Creative
Istanbul

Delivering: Unexpected Collaboration

Superpower: Story-teller

Mohamad Zaidi

Mohamad Zaidi

Creative
Istanbul

Delivering: Artful experiments

Superpower: Swiss knife; Can fill any creative role in a project

Mohamed Adel

Mohamed Adel

Creative
Cairo

Delivering: Visualizing Goals

Superpower: The Visualizer

Salma Zahid

Salma Zahid

Photographer
Jeddah

Delivering: Dedicated Growth

Superpower: Rolls with the punches

Nouf Bokhari

Nouf Bokhari

Designer
Jeddah

Delivering: Structured Creativity

Superpower: Neatly organizes things into place

Abdullah Salem

Abdullah Salem

Creative
Jeddah

Delivering: Practical Tenacity

Superpower: Calm under stress, Easy to click with new people

Meg Dacumos

Meg Dacumos

Photographer & Videographer
Jeddah

Delivering: Energizing Influence

Superpower: Indestructible once caffeine is consumed

Khadija Alhebshi

Khadija Alhebshi

Videographer
Jeddah

Delivering: Practical Flexibility

Superpower: Serial-killer level meticulousness in directing & shooting seemingly unlimited imagination

Learn more about our team members in our company profile

download company profile →

Former Lofties

meet our previous team →
expand_less
Story
Team
Manifesto