Story

Co-founded by Nada Hakeem in 2012, Wetheloft is a creative studio specializing in strategy, branding, and social branding.

In 2012, we adopted the name The Loft ME, underlining our geographic spectrum in the Middle East. We adopted values that defined who we are and restlessly refined our image. Years later, we stand by the same values and a wider perspective. The momentum of this transformation sparked a change in our name: Wetheloft. We the team, our current and future clients, the brands that grew with us, and our creative partners.

Today, our process is guided by research, diagnosis, then narrative, to build creative work that is guided by detailed analysis. We build and materialize brands that constantly evolve to maintain a consistent, relatable and memorable identity.

Our Values

We embody the following core values in everything we do; from our internal team dynamics to our client relations.
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We > I
‍We connect, grow, and create together.
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We’re Nonconformist
‍We align towards one vision.
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We’re Agile
‍We constantly develop and adapt to change.

Team

Our team is composed of talented designers, artists, researchers, communicators, and strategists, who continually perfect their craft.
Let’s introduce them to you!

Nada Hakeem

Co-Founder, CEO & Strategist

Jeddah

Delivering: Thought-provoking Development

Superpower: Manifestation

Wassim Orfaly

Managing Director

Toronto

Delivering: Trustworthy Leadership

Superpower: Wakes up at 3 am everyday

Muna Ali

Finance Manager

Jeddah

Delivering: Focused goals

Superpower: Empathy

Adham Darwisha

Senior Communications Manager

Jeddah

Delivering: Pragmatic Execution

Superpower: Left and right brain flexibility

Eman Gadri

Senior Communications Executive

Jeddah

Delivering: Mindful Synergy

Superpower: The Handler; makes sure things are actually happening

Eman Mohamed

Communications Executive

Jeddah

Delivering: Purposeful Efficiency

Superpower: Laser eyes; A strong observer

Raghad Muhalhal

Senior Strategist

Jeddah

Delivering: Creative Breakthroughs

Superpower: Simplifying things & multi-tasking

Sabine Daou

Strategist & Designer

Beirut

Delivering: Mindful Initiatives

Superpower: Perseverance

Wafaa Omar

Strategist

Jeddah

Delivering: Energizing Efficiency

Superpower: Merging realities, embodying change & creating opportunities

Saja Tammar

Strategist

Jeddah

Superpower: Keen observer & emotionally intelligent

Malak Fatani

Strategist

Jeddah

Superpower: Resilience & practicality

Rhain Staubo

Strategist

Lisbon

Superpower: Hyper-curious; constantly exploring the unknown

Amina Khodairy

Designer

Cairo

Delivering: Nimble Visions

Superpower: Listens, observes & can probably read your mind

Nouf Bokhari

Designer

Jeddah

Delivering: Structured Creativity

Superpower: Meticulous & thorough designs

Aya Kseibi

Designer

Istanbul

Delivering: Unexpected Collaboration

Superpower: Visual storyteller

Mohamad Zaidi

Creative

Istanbul

Delivering: Artful experiments

Superpower: Swiss knife; Can fill any creative role in a project

Amna Taher

Creative

Jeddah

Superpower: Ice-breaker

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Hala Mahmoudi

Designer

Jeddah

Superpower: Storytelling

Eman Abdallah

Designer

Cairo/Istanbul

Delivering: A rainbow of inspiration

Superpower: Infinite momentum, ideas & passion

Youssef Salaheldin

Designer

Cairo

Superpower: Buoyant, daring

Hazem El-Etreby

Designer

Cairo

Superpower: Dark humor specialist

Salma Zahid

Lead Photographer

Jeddah

Delivering: Dedicated Growth

Superpower: Rolls with the punches

Ibrahim Bin Taleb

Lead Videographer & Editor

Jeddah

Delivering: Mindful Solutions

Superpower: Multi Talented

Abdullah Salem

Photographer, Videographer & Editor

Jeddah

Delivering: Practical Tenacity

Superpower: Calm under stress, Easy to click with new people

Meg Dacumos

Photographer, Videographer & Editor

Jeddah

Delivering: Energizing Influence

Superpower: Indestructible once caffeine is consumed

Khadija Alhebshi

Photographer, Videographer & Editor

Jeddah

Delivering: Practical Flexibility

Superpower: Serial-killer level meticulousness in directing & shooting seemingly unlimited imagination

Meriem Nour

Content Developer & Copywriter

Toronto

Superpower: Intuitive, Merakian