BRAND STORY
In April 2012, a photographer, a designer and a filmmaker walked into a small windowless studio,
but this is not the opening of a joke. This was the birth of The Loft by the hands of three women:
Farah Jouni, Ruba Sidani and Nada Hakeem.
Tirelessly devoted to realizing their vision through building a creative hub, they set together on
a journey from their small studio in Jeddah, Saudi Arabia. Setting their sights on providing
the best services in photography, design, animation, and social media content development, they made
a home of holistic services hub, they set together on a creative journey Jeddah knows and loves.
Today, Wetheloft unlocks the untapped potential within the creative field. We pursue the highest
quality service and experience while fostering a unique company culture.
BRAND NAME
In 2012, we adopted the name The Loft ME, underlining our geographic spectrum in the Middle East.
We adopted values that defined who we are, and restlessly refined our image.
Years later, we stand by the same values, and a wider perspective. The momentum of this transformation sparked a change in our name: Wetheloft.
WTL works, too.
We believe that our collective experience can elevate through a humanistic approach to bridge the gap between the market and the individual.
+ OUR VISION:
Awaken the potential of the humanized authentic experience.
Our vision stretches beyond current trends.
We adopt a humanized approach to balance devotion and authenticity
as we become a customer driven company.
+ MISSION:
Setting a new standard in humanizing the creative industry.
Inspiring creatives, and welcoming authentic humans to our [we].
+ OUR VALUES:
Humanistic, energetic, knowledgeable, loyal, experimental, agile and empowering.
NADA HAKEEM
Managing Director |
Co-Founder
SARA KHASHOGGI
Business Development Manager | Strategist
MOSTAFA FAHMI
Strategist | Planner
HANEEN ABDULAZIZ
Accounts Manager | Planner
SABINE DAOU
Senior Designer
MUHANAD ALOTHMAN
Senior Designer
REEM MANFALOUTI
Designer
YASMIN KHAYYAT
Senior Designer
IBRAHIM BINTALIB
Multimedia Designer
SALMA ZAHID
Photographer
ALIYAH ALKASHGRI
Illustrator
MUNA ALI
Accountant | Coordinator