BRAND STORY
In April 2012, a photographer, a designer and a filmmaker walked into a small windowless studio,
but this is not the opening of a joke. This was the birth of The Loft by the hands of three women:
Farah Jouni, Ruba Sidani and Nada Hakeem.
Tirelessly devoted to realizing their vision through creating a creative hub, together they set on
a creative journey from their small studio in Jeddah, Saudi Arabia. Setting their sights on providing
the best services in photography, design, animation, and social media content creation, they created
a home of holistic services that grew into the space all of Jeddah knew and loved.
Today, Wetheloft unlocks the untapped potential within the creative field. We pursue the highest
quality service and experience while fostering a unique company culture.
BRAND NAME
In 2012, we adopted the name The Loft ME, underlining our geographic spectrum in the Middle East.
We adopted values that defined who we are, and restlessly refined our image.
​
Years later, we stand by the same values, and a wider perspective. The momentum of this transformation sparked a change in our name: Wetheloft.
​
WTL works, too.
+ VISION: WHY DO WE EXIST?
Our vision stretches beyond current trends, adopting an avant-garde, innovative approach. We thrive to keep the borders between devotion and authenticity as we become a customer driven company across borders.
+ MISSION: WHAT DO WE DO?
We inspire creatives, welcome authentic humans to our family, execute with exceptional quality and inspiring creatives and explore new creative territories, while engaging in trends that enable creative leadership.
+ VALUES: HOW DO WE DO WHAT WE DO?
We remain devoted, authentic, loyal and kind through our humble and empathetic approach.
We are energetic, empowering, and experimental in everything we do.
OUR FORMULA:
happy team = exceptional work = satisfied client
MEET THE TEAM
NADA HAKEEM
Managing Director |
Co-Founder
SARA KHASHOGGI
Business Development Manager
MUNA ALI
Accountant | Coordinator
MOSTAFA FAHMI
Planner
YASMIN KHAYYAT
Senior Designer
SABINE DAOU
Senior Designer
MUHANAD ALOTHMAN
Senior Designer
REEM MANFALOUTI
Designer
HANEEN ABDULAZIZ
Multimedia Designer
ALIYAH ALKASHGRI
Illustrator
SALMA ZAHID
Photographer
AISHA
Production Assistant