Alnas Liba’ad

A campaign known by the name “Alnas Liba’ad” (People Are for Each Other) to help underprivileged families during the COVID-19 outbreak in Saudi Arabia.

At the outset of the Covid-19 outbreak in Saudi Arabia, Aloula staged a charity entitled Alnas Liba’ad (People Are for Each Other). The goal is to help families by providing them with food baskets, including water dates, canned foods, and food donated by restaurants as well as toys for children. Additionally, with the start of remote learning, laptops were donated to households with kids to help them study. We wanted to stray away from the typical corporate look associated with charities and opted for a lighter and cheerful feel that evokes the feeling of helping kids.