Bint Al Balad

Creative media production for a brand that takes pride in the heritage of our Arab fashion and is inspired by contemporary styles.

Bint Albalad is bringing back the Arab Jalabiya with a flair of a young modern spirit. Bint AlBalad traveled the world and the seven seas, and now it is time for a homecoming. She returned home among her people, and now she is back with a whole new perspective of her home region. This is the story that inspired the brand and inspired our creative direction.