A fully-fledged mega-campaign ideated, planned, and executed by Wetheloft celebrating watches made by the world-class innovation and technology pioneers at Casio.

The campaign’s success rose to fame the unique style of placing the modern and western into a local, recognizable, and nostalgic context that is relatable to Saudi Arabia and neighboring audiences alike. To show the authentic feel of Casio, and relate it to the nostalgic feel of going to buy the watches from Al-Balad, we decided to shoot there before it became common.