Complementing the green urban spirit of Jana Farms being the 1st vertical farm in Saudi Arabia with a brand that creates a light and balanced contrast between the green and the city.
Jana Farms grows its organic and fresh produce using aquaponics. We wanted to reflect that in their logo. We based it on very simple abstracted lines that represent water, crops, and the in-between of both. From the icons in the logo, we created patterns that you can see in certain spaces as well. To create contrast, by coupling it with a bold type. New hues and tones were added to the previous color palette to create a system that makes room for playfulness and trustworthiness simultaneously.