Joppie Fries

Social strategy, plan and brand communication content for a local fries brand that makes food feel good, young and conversational.

Joppie Fries is a local brand loved by many Jeddawis. Wetheloft developed Joppie’s social identity and strategy to cater to their young audience and bring to life their bright, colorful offerings through photography and a unique visual direction to uplift their image and social offerings.