With a new innovative concept, the brand allows Musa & Palm to embrace the appeal of a contemporary delight. We created a brand strategy that reintroduces and changes people’s perspectives around the world by reinventing its usages and packaging. Keeping our target audience in mind, we wanted dates to be a staple in every home by turning dates from seasonal and traditional food into an essential dessert. For innovative packaging, we decided to stray away from the cardboard packages people associate dates with and opted for tin and illustrated collectible boxes. We wanted packaging that would look good on a coffee table and something that you keep in your home forever.