Once Upon A Chair

Branding and post production for an eclectic vintage furniture showroom in Jeddah offering hand-picked items sourced from independent stores around the world.

Once Upon a Chair is an online furniture store for both living and work spaces. We specialize in eclectic, hand picked items sourced from independent stores around the world, as well as timeless vintage house ware and twentieth century furnishings. Founded and curated by Nouf Hakeem, the concept came to her as an intuitive idea during a trip to Marrakech, Morocco in 2015. Today, Once Upon a Chair prides itself in providing houses with uniquely curated pieces; each item sparks a conversation, either from a rich history that is told through its mere presence, or from the indisputable exquisiteness in its modern design.