A yearly experimental photoshoot made in Wetheloft, celebrating our own depictions of the Pantone Color of the Year.

In 2000, the Pantone Color Institute created the Pantone Color of the Year as a trendsetting concept for branding, marketing, and creative society as a whole. In 2012, we began shooting our own depiction of the color that was chosen by Pantone. The common denominator between all of our photoshoots is picking a woman to be the must of our yearly photoshoot. A woman, who resonates with the color and the many meanings that it holds.