Visual identity, brand strategy and applications for Saudi authentic footwear brand, offering ethical comfortable products that celebrate cultures.

Ral combines the singularity of design and rootedness in our identity, with a sleek form that prioritizes comfort, and champions sustainability for the good of the environment and human beings. It is our Saudi pride, the creation and costume of our compatriots. We wear it with grace, in a journey from this land to the world. We have inherited this authentic piece of national fashion, which couples versatility and simplicity, and accompanies our dwelling and travels.