Ral

A hugging brand for a mobile app made to build bonds between families by providing a platform to find the appropriate book based on the recommendation of real parents.

Ral combines the singularity of design and rootedness in our identity, with a sleek form that prioritizes comfort, and champions sustainability for the good of the environment and human beings. It is our Saudi pride, the creation and costume of our compatriots. We wear it with grace, in a journey from this land to the world. We have inherited this authentic piece of national fashion, which couples versatility and simplicity, and accompanies our dwelling and travels.

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