Sirb is born out of a love for genuine storytelling. They are for the disruptors and the innovators, and are all about absurd stories and original voices. In this fresh redesign of Sirb’s logo, we were inspired by shadow-play (shadow puppetry) as it’s one of the first human attempts in screening a moving picture to tell a story. The brand’s visual language uses defined elements to give a glimpse of Sirb’s exciting stories through simple silhouette shapes. The uplift logo simplifies its earlier version, as it’s more versatile and efficient.