Bringing color and liveliness to a mini-market concept serving people in hospitals to replace the typical gloomy feelings of being at the hospital with a light, compassionate sensation.
Suwaiga is a mini-market concept that aims to serve people at convenient, specialty locations to help them lead a healthy lifestyle. By providing a large variety of products at a competitive price in an inviting setting, they aim to deliver their goal of transforming mini-markets into experiences. Because the mini-markets were located within hospitals, we wanted to add color and liveliness to it to disassociate it from the typical gloomy feelings of being at the hospital. Whether you are a patient or accompanying a patient, Suwaiga is meant to take you out from the reality and heaviness of being at the hospital to something that is playful and light.