Tema is the leading confectionery brand that celebrates memories of occasions big and small, shared with loved ones, and connected to culture and history.
Each spoonful has its own history behind it. Tema uses premium ingredients and perfectly blended flavors to ensure that every bite brings something special. To humanize Tema’s social identity, we wanted the account to feel as warm and devoted as a grandmother’s love. For its social branding, we reflected the feeling of nostalgia but still kept things modern for the digital age audience. The patterns used in designs are inspired by the embroidered tablecloth that you find in every Grandma’s household, which brings you back to that feeling of warmth and nostalgia.
The photography and videography focus on a fresh and natural look and feel, incorporating mouth-drooling visuals to appeal to people’s emotions.