Branding state-of-the-art concept for dates treats and its role in modern Saudi hospitality. An experience carefully craftet to surprise our guests with a whole new world of creativity and diversity.
Yatmor is an authentically luxurious experience of the bounty of dates. It needed to be internationally yet strongly identified as a brand that is proudly invested in its roots. We created a brand strategy that portrays the brand as self-sufficient and innovative, which represents the brand’s aspiration to match Saudi’s leading vision 2030. The messaging strategy mainly used authentic and eloquent tones which highlight its welcoming and knowledgeable human element.